Rory Cellan-Jones (BBC dot.life):

«(…) for everyone who leaves a data trail across the internet this is a wake-up call. When you do just about anything online – from a Google search to a Facebook message to a spot of file-sharing – you are leaving traces of yourself that you might prefer to stay private.

(…)

Of course, there’s no real need to worry about your digital footprint. The big corporations that hold our data on their servers have promised us all that it is safe in their hands. (…) BUT the YouTube case seems to show that, despite those promises, we have no real control over our data once it is lodged on a corporate server.

(…)

Now I’ve never worried too much about the threat to my privacy. I’m relaxed about appearing on CCTV, happy enough for my data to be used for marketing purposes, as long as I’ve ticked a box, and have never really cared that Google knows about every search I’ve done for the last 18 months. But suddenly I’m feeling a little less confident. How about you?»